The City of Willard, Missouri is committed to fostering a strong and sustainable local economy that enhances quality of life for residents, supports local businesses, and attracts strategic investment. Located just minutes from Springfield and positioned along U.S. Highway 160, Willard offers the charm of small-town living with access to regional markets, infrastructure, and workforce resources.

Economic development in Willard focuses on creating balanced growth through collaboration between city leadership, the business community, and regional partners. Efforts include supporting local entrepreneurship, encouraging thoughtful commercial and industrial expansion, and maintaining a business-friendly environment through efficient planning, permitting, and infrastructure services.

Guided by the Comprehensive Plan, Willard’s economic vision emphasizes smart growth, encouraging mixed-use development, revitalization of the downtown core, and the expansion of employment opportunities within the city. Citizen boards, including the Planning and Zoning Commission and the Economic Development Committee, provide valuable input that ensures growth aligns with community values and long-term goals.

Willard’s strong schools, recreational amenities, and strategic location make it an ideal place for families and businesses alike. The City continues to work proactively to attract investment, support workforce development, and strengthen the local tax base while preserving the welcoming character that defines Willard.

Contact us for more information. Email Mike Ruesch at planning@cityofwillard.org, or call directly at 417-742-5310